Want to Harness the
Bookselling Power of TikTok?
Join bestselling authors Lila Dubois and Jayne Rylon as they reveal the secrets of creating TikTok videos that'll launch your books to the top of the charts – without needing to go viral.
WHY TIKTOK FOR AUTHORS?
In the past few years, TikTok has quickly gone from a fledgling app full of dancing teenagers to one of the biggest and fastest growing social media channels in the world. And wherever you find active and engaged users, there are readers looking for their next favourite book.
What’s more, the most effective way for authors to use TikTok doesn’t currently involve advertising at all. Not in the conventional, pay-to-play way, at least. It’s quite possible to post a video – or even have somebody else post a video – and suddenly discover your book at the top of the Amazon charts worldwide.
Of course, learning a new medium is a nerve-racking experience for many, and not everyone is comfortable in front of a camera. That’s why having somebody to guide you through the process is so important, especially with TikTok set to dominate the social media landscape going forward.
Lila Dubois and Jayne Rylon are two authors who’ve seen incredible success since they focussed on using TikTok to sell more books. They’ve put together an amazing course so that authors looking to replicate that success can follow in their footsteps, regardless of which genre they write in.
From setting up an account to understanding the BookTok community to producing TikTok videos with increased odds of going viral, the TikTok for Authors course is the best way to understand the latest and most powerful indie author marketing platform.
What's in the Course?
GETTING
SET UP
Learn how to create a profile, how authors sell books on TikTok, and how to navigate the app.
UNDERSTANDING BOOKTOK
There’s a huge community of readers on TikTok. Discover the culture, their expectations, and major dos and don’ts.
CREATING YOUR
TIKTOKS
From regular TikToks to Live, Stitch and Duet videos – here are step by step guides on how to put them together.
GROWING YOUR
AUDIENCE
The more followers you get, the bigger your influence and the more books you’ll sell. Learn how to grow your audience!
MEET THE COURSE CREATORS
Jayne Rylon and Lila Dubois are full time authors with over 130 published books between them. They rely on social media to make their living, have strong author brands, and they judge everything based on its ability to reach readers and sell books.
Friends for over ten years, Jayne and Lila are writing accountability partners and creative and business sounding boards for each other.
Aside from collaborating on this course with SPF, both Jayne and Lila offer other services, and have experience teaching and helping fellow authors. Jayne offers author coaching and business consulting, while Lila offers Facebook Ad Management and graphics services in addition to their writing.
Jayne Rylon
Lila Dubois
COURSE CURRICULUM
MODULE #1
Introduction to TikTok
Introduction
What is TikTok?
Can TikTok Sell Books?
What Does it Take to Sell Books
MODULE #2
Set Up & Understanding the App
Setting Up Your Account
Profile
TikTok App Tour
MODULE #3
BookTok Culture and Content
What is BookTok?
BookTok Culture
BookTok Content
Content Strategy
Don't Do This!
MODULE #4
Creating TikToks
Basic Steps
TikTok Sounds
Introducing the Recording Screen
Recording Screen: Effects
Recording Screen: Timer
Recording Screen: Upload
Introducing the Editing Screen
Editing Screen: Adjusting Clips
Editing Screen: Text
Editing Screen: Stickers
Editing Screen: Sounds
Editing Screen: Effects
Editing Screen: Closed Captions
Introducing the Post Screen
Post Screen: Captions & Hashtags
Post Screen: Who Can See Your Video
Post Screen: Covers
MODULE #5
TikTok Live
GOING LIVE
MODULE #6
Stitch & Duet
What, Why & Examples
Stitch: How to Record
Duet: How to Record
MODULE #7
Growing Your Account
Best Practices & Expectations of Authors
Replying with Videos
Growth Strategies
Analytics
When Things Go Wrong
FAQs
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When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. -
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. -
What if I need extra support after starting the course?
Our TikTok-centric Facebook group is full of fellow students and hosted by the team at SPF. A fantastic resource in its own right, you’ll be able to share tips, ideas and videos with other authors looking to promote their books through the TikTok platform. -
Why does the course cost more when opting for the 12-month payment plan?
We offer a payment plan for authors wanting immediate access to the course but who prefer the benefit of spreading the cost of purchase over 12 months. Administration of the scheme does require extra resources which are covered by the additional cost of the payment plan option.
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