Expand Your Readership With Facebook Ads
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Unlock the amazing power of Facebook Ads and take your books to new readers all over the world. Whether you're a seasoned author or just getting started, Facebook Ads can be the missing piece in your marketing strategy. Learn how to target readers who are most likely to love your book, build a loyal audience, and boost your sales.
Your Instructors
The Learn Self-Publishing team have been using Facebook Ads to sell books for years. After adapting the lessons provided by leading marketing experts in the field, members of the team employ those strategies in their own book businesses and in the boutique indie publisher Vinci Books.
The LSP team use Facebook Ads to reach tens of thousands of readers and take books from obscurity to bestseller status. With deep experience in the indie publishing space, LSP has helped authors like you scale their advertising and increase their book sales consistently.
Join members of the team as we share everything we’ve learned in the updated and re-recorded Facebook Ads for Authors.
"Facebook Ads have allowed us to reach an audience we never would have found organically. This course will help you unlock the same potential, guiding you step-by-step so you can replicate the success."
WHAT'S IN THE COURSE?
Why Use Facebook Ads?
There are millions of readers who haven’t discovered your books yet. See how Facebook Ads can work for authors, discover the best strategies for maximizing your ad spend, and learn how to target your ideal readers with precision
How to Get Started
Which ad strategy works best for authors? Which genres perform better? Learn how to set up, track, and optimize ads for maximum success.
Plus!
Access an exclusive Facebook group where authors share their ad strategies and success stories. Collaborate and learn from other authors who are seeing real results from Facebook Ads.
James’s Story
James Blatch is in charge of digital advertising at Vinci Books. Using the strategies laid out in this course, James has taken unknown authors and delivered fantastic sales that have, in many cases, allowed them to become full-time writers.
Lucy Score
Romance
If you're on the fence about it, do it. The course will pay for itself with your first launch. We hit over three quarters of a million last year - and we already beat that this year.
Shayne Silvers
Urban Fantasy
I knew how to write but I didn't know how to treat it like a business. Within two to three months of doing the Facebook Ads for Authors course, I made five figures in a month. Six months after that I was able to quit my job and do this full time.
Marc Reklau
Non-Fiction
Six months after taking the course, the money my books made quadrupled. And the more books you sell, the more organic opportunities come along like audiobooks and foreign rights deals. Facebook ads for authors showed me what's possible.
COURSE CURRICULUM
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Introduction
Session 1- Introduction
FaceBook General Principles
Session 1 - The Interface & Ads Structure
Session 2 - Creating a Campaign & Targeting
Session 3 - Ninja Tips
Session 4 – Compliance
Use Facebook Ads to Build your List
Session 1 - The Purpose of a Mailing List
Session 2 - How to Create Your Ad
Session 3 - Example Ads
Session 4 - Landing Pages
Session 5 – Monitoring
Session 6 - Precise Onboarding Sequence
Session 7 - How Much Are Subscribers Worth?
Session 8 - Mailing List Hygiene
Session 9 - Surveying Your Readers
Session 10 - The Tripwire
Session 11 - Lead Generation Ads
Session 12 - GDPR Compliance
Using FaceBook Ads
Session 1 - Purpose and Results
Session 2 - Your Landing Page
Session 3 - Amazon Associates & Affiliate Links
Session 4 - Create Your Ad
Session 5 - Metrics
Session 6 - Monitoring Your Ads
Session 7 – Troubleshooting
Session 8 - Example Ads
Dynamic Creative Ads
Session 1 - Dynamic Creative Ads Overview
Session 2 – Preparation
Session 3 - Campaign Creation
Session 4 - Campaign Optimisation
When does the course start and finish?
The course starts now and never ends!
It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound?
After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
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