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Supercharge Your BOOK SALES With AMAZON Ads
With millions of books competing for readers’ attention, Amazon Ads can be the key to boosting your visibility and generating more sales.
Learn how to effectively use Amazon's advertising platform to get your book in front of the right readers at the right time.
MEET YOUR INSTRUCTOR
RICARDO FAYET
Ricardo Fayet is the co-founder of Reedsy and an indie author who has mastered the art of Amazon Ads. With years of experience running profitable ad campaigns, his lessons have helped authors reach their book sales goals.
Join Ricardo as he unveils his proven strategies in the new course, "Amazon Ads for Authors."
"Amazon Ads have completely transformed my approach to book marketing. In this course, I’ll walk you through every step so you can leverage the power of Amazon to grow your audience."
WHAT'S IN THE COURSE?
Why Use AMAZON Ads?
With millions of potential readers shopping on Amazon, there’s no better place to advertise your books. Discover how to make Amazon Ads work for your genre and sales goals.
How to Get Started
Which Amazon Ad types work best for authors? Learn the ins and outs of Sponsored Products, Lockscreen Ads, and Sponsored Brands. You'll get step-by-step guidance on how to set up, manage, and scale your campaigns.
Maximize Your Profit
Learn how to optimize your bids, choose the right keywords, and make data-driven decisions to increase your ad performance and sales.
Plus!
Access to an exclusive community of authors who are successfully using Amazon Ads to grow their readership and revenue. Share tips, get feedback, and collaborate with like-minded authors.
RICARDO'S Story
Welcome to my Amazon Advertising course! Over the past decade, I've worked one-on-one with countless authors, across a wide variety of genres, to help them make the most of Amazon's advertising platform.
This course is the combination of that. I will teach you everything that I learn, and condense my personal experience into practical, actionable lessons that you can use to set up your first ads, or improve your existing ones, right away.
I firmly believe that Amazon Advertising is still one of the best marketing avenues for authors, and I hope this course will show how to harness them to their maximum potential.
Rachel Mclean
CRIME
Rachel McLean’s rise to success is a remarkable example of how strategic marketing can transform an author's career. Best known for her Dorset Crime series, which has sold over a million copies, Rachel’s breakthrough came after winning the 2021 Kindle Storyteller Award for The Corfe Castle Murders. Before that, she was only selling a few books a day.
Her turning point came when she took the "Amazon Ads for Authors" and "Facebook Ads for Authors" courses. By applying what she learned, Rachel crafted a winning strategy: using Facebook ads to boost her book launches and Amazon ads to maintain steady sales afterward. This approach has turned her into a full-time, award-winning bestselling author, with five successful series and a growing fanbase.
Marc Reklau
Non-Fiction
Do Amazon Ads work for Non-Fiction Authors?
The easiest way to answer is to simply point at Marc Reklau. Before taking Amazon Ads for Authors, his self-help titles weren’t selling quite as well as he wanted. Afterwards his sales skyrocketed, and these days Marc’s books earn him five-figures every month.
Marc mostly runs Amazon ads, using laser-targeted keywords and phrases to put his books in front of people searching for the exact topics he writes about. And it’s not just the Amazon Ads for Authors course that’s helped him, either – the shared experience of everyone in our exclusive Facebook community was invaluable, too.
COURSE CURRICULUM
MODULE
#1
DASHBOARD, SETUP & OVERVIEW
Session 1 – About Amazon
Session 2 - 3 Things That Are Non Negotiable
Session 3 – Setting up your account
Session 4 – Navigating the Dashboard
Session 5 – Understanding the Metrics
MODULE
#2
CAMPAIGNS AND CAMPAIGN ARCHITECTURE
Session 1 - Introduction to Campaign Types
Session 2 - Advertising Real Estate & Placements
Session 3 - Eligibility & Compliance
Session 4 – Sponsored Product Campaign
MODULE
#3
Targeting in Sponsored Product Campaigns
Session 1 - Automatic vs Manual Targeting
Session 2 - Three Types of Manual Targeting
Session 3 - Custom Text vs Standard Campaigns
MODULE
#4
SALES, KENP READS, REPORTS & ATTRIBUTION
Session 1 - What is attribution all about?
Session 2 - Sales attribution
Session 3 - KENP attribution
Session 4 - Multi-product attribution
Session 5 - The three campaign options
MODULE
#5
THE BIDDING SYSTEM
Session 1 - Fundamentals of the bidding system
Session 2 – The quality score
Session 3 - How to get your ads to deliver consistently
MODULE
#6
RESEARCHING TARGETS
Session 1 - Know Thy Book!
Session 2 – Researching targets
Session 3 - Search keywords and where to find them
MODULE
#7
YOUR FIRST FIVE CAMPAIGNS
Session 1 - How to structure your campaigns
Session 2 – Negative targeting
Session 3 - Avoiding Targeting Overlap
Session 4 - Setting up the campaigns
MODULE
#8
DELIVERABILITY
Session 1 - Raising your bids
Session 2 – Monitoring Your Click-Through Rate
MODULE
#9
OPTIMISING YOUR CAMPAIGNS FOR PROFIT
Session 1 – Are your campaigns profitable?
Session 2 – Method 1 - The Revenue Multiplier
Session 3 – Method 2 - The Average Royalty Rate
Session 4 – Recap of revenue calculations
Session 5 – The break-even bid
Session 6 – Patience is your best friend
Session 7 – The three bid Optimisation settings
Session 8 – Placement optimisation
MODULE
#10
Optimising bid optimisation with BooksFlyer
Session 1 – Intro to BooksFlyer
Session 2 – BooksFlyer Setup
Session 3 – Your First BooksFlyer Rules
MODULE
#11
TROUBLESHOOTING
Session 1 – Help my ads aren’t working
MODULE
#12
SCALING YOUR AD PERFORMANCE
Session 1 – Scaling a successful campaign
Session 2 – The hunt for fresh targets
Session 3 – Author specific campaigns
MODULE
#13
SPONSORED BRANDS AND LOCKSCREEN AD CAMPAIGNS
Sponsored brands setup and optimisation tips
When does the course start and finish?
The course starts now and never ends!
It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound?
After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
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